Our Top 10 Tips for SEO Success

The most desirable feature of a functioning website is that it is easily discoverable online, successfully drives traffic to the site, and ultimately ranks high in the search results. Unless your audience types in your website address to go there directly, you need to think of the ways that potential customers will find you. The most frequent method we use to find information online is to head to a search engine website and type in words or phrases relating to what we are looking for. Within seconds a list of websites greets us and we pick which one we want, normally one of the first ones on the list.

How do some sites manage to rank higher than others? At Vindicta Digital we have compiled a list of the top 10 tips we use to boost your website results.

1.    Keywords

Developing a list of relevant keywords for your company is the first step in creating any successful SEO initiative. When we search online we type in words or a phrase that relates to what we are looking for, and the search engine finds sites that match these. By working out what words your potential customers use to search for the type of products, services, and information that you offer, you can then include these terms in your website content and appear higher in search results.  An example of a search would be “Personal Trainer in Belfast” for example.  Check it out for yourself, by looking at the SEO we have done for our client Scott McGarry Health and Fitness.  If you google Body Transformations Belfast or Gyms Ballymena, you will see they appear as Number 1 on Google.

2.    Competition

By checking out the competition and doing some market research, you can pinpoint the success (and even failures) of other companies, and use these in your strategy. We can even look at the analytics of the websites at the top of the results to see what keywords and phrases they use, where their customers are in the world, and then judge the quality and behaviour of their incoming links.

3.    Compelling Content

Having meaningful and interesting content on your website that includes your keywords is a paramount factor in drawing people in, and most importantly keeping them on your site. The content should be original and interesting, yet provide a purpose and evoke engagement from the audience such as getting them to call the company, or completing a purchase. Having visual elements such as video and graphics also draws attention and keeps visitors involved. However, there is no point in putting content up and never touching it again. Search engines love fresh content and so having blog posts, ‘how to’ videos and pdfs, or promoting discounts or new products will keep your ranking high and most importantly keep people coming back to your site.

4.    Speed

A fast loading web page is very important as it improves your user experience and stops visitors getting frustrated with a slow-moving site. A wait of more than 2 seconds can lead to your audience bouncing off quickly and never coming back.  Poor traffic and quick bounce rates can significantly damage your SEO. By reducing the file sizes of images and downloads you can quicken the pages loading. It is also important to take out any unused plugins, as well as buttons, images, and links that serve no purpose. The more streamlined and user-friendly a site, the quicker it will load and people can navigate through it easily.

5.    Secondary Site Links

Having external links to other websites with relevant and trusted content pages will gain your potential web customers’ interest, and give you credibility. Pulling content directly from other sites and posting it on yours will severely hinder your site as search engines penalise duplicated content, plus you could find yourself being sued for plagiarism. Links to appropriate and trusted sites can improve your online presence and encourage search engines to push your site higher up the list.

6.    Solid Sitemaps

A sitemap is literally a map of your website, and they make navigating your site easier for both users and search engines. It shows the structure of the site, the pages/sections, and the links between them. Sitemaps are an important way of communicating with search engines, as they tell the search engine where you want them to go.

7.    Correct Title Tags

A title tag is an HTML element that stipulates the title of a web page and should be an accurate and concise description of a page’s content. These title tags are what is displayed in the search engine results as the clickable headline, and so they are very important for usability and SEO. Too many keywords jammed in disjointedly can hinder the title’s effectiveness, and be penalised by the search engine, and so it is better to keep to succinct descriptions of services and products.

8.    Landing Page and Call to Action

The landing page is the point where a visitor enters your site, quite often it is the home page, but they may be directed to a product or contact page first. A carefully constructed and visually appealing landing page can help generate leads and sales, and improve the search engine ranking of your site by driving the web traffic efficiently. By creating a high-quality landing page with proficient graphics and layouts, it will encourage people to complete a goal such as navigate your website, buy a product, or subscribe to your mailing list. The Call to Action elements such as booking online, calling the company, or buying a product should be clear and easy to use. Check out the call to cations on our clients websites.

9.    Useful URLs

A URL (Uniform Resource Locator) is text that identifies the file structure on a website and locates each page/element/product within your website. It is very important that the URLs are simple and descriptive without too many numbers or characters as words within the address can be used as keywords for the search engines to discover. Hyphens can be used to separate words when necessary for readability, but underscores, spaces, or any other characters to separate words should not be used.

10.    Analyse the Analytics

Using a system such as Google Analytics gives you all the information you need to track the performance of your website. You can see how people found your site, where they are in the world, how long they stayed on each part of the site, and at what point they left the site. These results can then give you an indication of what areas are engaging, and more importantly where you need to improve to stop people bouncing off too quickly. By optimising a site with these results, you can ensure the effectiveness of your site, turn leads into sales, and get higher in the search rankings.

For a free website check go to here: WEBSITE TEST and see how your site is performing. For more information about SEO or to have a personal SEO strategy designed for you, contact us today.